FRANCE. Ferrero is showcasing its Quality at Heart commitment with a digital and Out of Home media campaign and pop-up at Nice Côte d’Azur Airport. The activation highlights the company’s sustainable commitments through a series of striking and educational animations that showcase Ferrero’s heritage, values and responsible sourcing practices.
At the campaign’s centre is an eye-catching hazelnut-shaped animation that illustrates the lifecycle of Ferrero’s hero ingredients. The interactive experience traces the journey of the hazelnut – a key component in hero products such as Ferrero Rocher – from cultivation in the field to final product. It is running from 23 September to 20 October.
From 26 September to 2 October, during TFWA World Exhibition in Cannes, the campaign was further amplified by an immersive, sustainability-focused digital tunnel at the airport. This was supported by a network of 73 digital screens throughout the terminal showcasing Ferrero’s sustainability initiatives and driving awareness during a peak travel period and industry event.
The Quality at Heart concept was also presented during the Cannes show, where Ferrero showcased new innovations from across its portfolio of globally recognised brands.
The Nice Côte d’Azur Airport campaign reflects Ferrero’s commitment to sustainable sourcing and transparency, as detailed in its renewed Hazelnut Charter. The framework champions regenerative agricultural practices, fair labour conditions and full supply chain visibility.
Today, more than 90% of Ferrero’s hazelnuts are traceable back to individual farms, and over 21,000 farmers have received training in sustainable cultivation methods. ✈
