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The new high-end Platinum is set to be a stepping stone for Finlandia Vodka into the luxury spirits category |
US. Finlandia Vodka is making a foray into the luxury spirits category with the launch of its new high-end vodka, Platinum, at the TFWA World Exhibition in Cannes next month (Stand number: Brown-Forman Corporation, Green Village M70).
Made with glacial spring water and six-row barley from Finland, Platinum is handcrafted under the supervision of Finlandia Master Taster Marku Raittinen, passed over a bed of Finnish birch chips and then finished through slow arctic chilling.
The Platinum bottle was the result of a collaboration between noted contemporary Finnish designer Harry Koskinen and award-winning package designer Ken Hirst. Inspired by the natural beauty of Finland, the Platinum bottle depicts the essence of an icy Nordic landscape.
The suggested retail prices for Finlandia Platinum will vary by geographic location.
“Platinum is a terrific addition to the Finlandia portfolio and should prove to be popular in the travel retail/duty free marketplace,” said Brown-Forman Travel Retail Managing Director Jim Perry.
“Finlandia is already globally recognised for its quality and taste and a luxury vodka like Platinum will only enhance its reputation among connoisseurs of high quality spirits.”
Finlandia Vodka Worldwide Ltd (FVW) is owned 100% by Brown-Forman Corporation. FVW is responsible for the Finlandia trademark and marketing and distribution assets. Brown-Forman handles all global marketing activities for the Finlandia Vodka brand.
