Finnair reveals upgraded online shopping offer and streamlined inflight retail service

FINLAND. Finnair today reactivated its online shopping offer, with a new look, a wider choice of products and an expanded pre-order service.

Finnair said its new luxury range has been inspired by Nordic design and sustainability and will be continuously updated and developed to ensure items are popular and relevant.

Items available include accessories and cosmetics from brands such as Marimekko, Makia (which makes bags out of recycled material), Rokua (organic skincare for men), Het-ki-nen (organic pine lip balm) and Lancôme Idole edp with refillable bottle.

The online shop – accessed pre-flight through finnairshop.com or via the Finnair mobile app – is available for passengers taking both intercontinental and European flights.

Finnair’s upgraded digital shopping offer for passengers went live today, with a focus on pre-order for delivery inflight

Finnair said its aim is to create a seamless experience from the moment a customer makes any order, to their purchase being delivered inflight.

During their flights, customers can also shop for their return flight via Finnair’s Nordic Sky internet portal, which offers access to buy products or read a variety of magazines and newspapers online.

Customers on flights to/from the majority of non-EU destinations will also be able to purchase from a range of 17 bestseller products via the inflight trolley, including items from Iittala, Balmuir, BioEffect and Kyrö Distillery.

Finnair has significantly lowered its carbon footprint by streamlining its onboard retail offer (Image credit: Airbus)

Finnair noted that by encouraging the pre-ordering of items and only having a small offering inflight, the airline will see reduced aircraft weight and emissions, and less waste.

In April last year, Finnair suspended its inflight retail trolley on flights within the EU in a bid to reduce aircraft emissions and fuel burn. As a result, the airline has calculated that 70,000kg less fuel is consumed and 220,000kg of CO2 emissions are saved annually (based on 2019 traffic levels).

Finnair Business Manager, Travel Retail and Ancillaries Elina Wahlman said: “We are excited to be bringing back our travel retail service, offering customers a great selection of popular products.

“With more focus on pre-orders, we can ensure we only carry items that our customers need, which helps reduce aircraft weight and thus emissions.

“Customers’ interest in online shopping and pre-ordering travel retail is growing, and so our aim is to focus on developing our digital channels and pre-order selection to better serve these needs and wishes.”

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