Swedish beauty technology brand Foreo has earmarked Europe as its next travel retail target after signing new partnership agreements with Gebr Heinemann and Unifree Duty Free. The brand already has existing counters in Istanbul, Vienna, and Bucharest.
Foreo’s partnership with Unifree has seen it enter into the new Istanbul Airport, which opened its doors in March 2019. The airport’s new tax-free shopping zone is a generous 53,000 sqm and is operated by Unifree.
Since its launch in 2016, Foreo Travel Retail has expanded globally to 230 locations in 26 countries, through key partnerships with some of the world’s leading travel retailers. These include: Gebr Heinemann, Dufry, Lotte Duty Free, The Shilla Duty Free, China Duty Free Group, and DFS Group.
