UK. The new frolic floral fantasy mist from Origins is expected to ride the growth of “well-being” and sensory fragrances.
The new fragrance, launched in Americas travel retail in May – including Hawaii, Guam and Saipan – had its domestic and travel retail press launch in London last night. With frolic, in its earthy green and purple outer packaging, Origins is returning to a time of festivals and flowers, myth and magic. This fairy tale in fragrance was inspired by the ancient spring festival of Floralia and has a cooling and refreshing characteristic.
An Origins spokesman described the inspiration for the fragrance: “It reminds us to be joyful, to celebrate our sensual nature and to appreciate beauty and pleasure in today’s pressured lifestyle.”
Origins frolic floral fantasy mist is available is available as a 100ml spray in a contoured lilac bottle. The fragrance has a base of natural oils and soft, fluid florals consisting of the folkloric Linden Blossom, Jasmine, Rose and Muguet de Mai with a hint of Honeysuckle and base note of Fleur de Lis.
Current pricing is €30.40 in travel retail. From 1 October 2003 approximately, the travel retail price will be US$24.
Launch: Americas travel retail (including Hawaii, Guam and Saipan) from May 2003. Second phase launch in travel retail is in November in Singapore, Hong Kong, Japan, Oceania and Denmark to coincide with local domestic markets.
