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A large Furla Candy bag in the fashionable new Siberian material |
Furla’s Candy Lifestyle collection is proving a “major success story” in Asia and will be a highlight at the TFWA Asia Pacific exhibition in Singapore next month (Stand number: H15).
This year the Candy Lifestyle collection expands with fresh shapes including a Mini Cross Body, a trendy Backpack and a Minibag pouch with shoulder strap. Material combinations include Gomma Gel with Saffiano Multirighe, Nappa Borchiata, Siberian and Lucertolina.
Fashionable bright and funky colours are shown for Gomma gel bags, while those with material combinations combine more subtle colours with onyx for a striped or spotted base.
For evening glamour there are Gomma Gel Glitter bags in silver or gold with Lucertolina and Metal Lux. New for 2013 is Gomma Gel Sfumata, an unusual effect where colours fade throughout the body of the bag.
To make each Candy bag more distinctive and personalised, Furla is offering a range of diamante charms. As well as dressing up a bag, they can be used to stretch a shoulder strap and enrich the textile elements, the company said.
Typical travel retail prices for the Candy bags are €299 to €682, while the Mini Cross Body retails at €394, the Backpack at €651 and the Mini Satchel at €259.
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This large Onyx Electric bag will be on show at the 2013 TFWA Asia Pacific exhibition |
One of the material options for Candy this year is what Furla calls the Vit St Siberian, which is new for 2013 and used across the Autumn/Winter 2013 collection.
Expected to be a strong seller for the 2013/14 season, this “dynamic and bold” Siberian print is said to stand out on-shelf, either used as the central material theme or as a contrast trim.
The material features in lines such as the Tribe shopper where it combines with an Electric blue main body for a striking look on one side, reversing to an all-over Siberian print. The print also features in the signature dome-shape Divina line, which this year introduces a small backpack, and Piper Lux where the material combines with a black outline for a sophisticated, yet unusual look.
Travel retail prices range from €339 to €854.
Furla’s other new material is called the Vit Degradé, where colours fade from one to another throughout the bag. This fashionable effect is also a feature of the Piper Lux line.
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This Furla Candy bag is available in a smaller Piccola model |
“Phenomenal” sales increases in Asian market
Said Furla Director of Travel Retail Gerry Munday: “Asia is a vitally important market for Furla, representing 40% of our total business in 2012 and with some phenomenal sales increases during the year. Sales in Macau and Hong Kong, for example, were up +123% and +42%, respectively over 2011, while sales in Korea and Japan were both up +14%.”
China is a rapidly growing market for Furla with 100 new stores projected to open in the next four years.
“We’re seeing the growth on domestic markets reflected in our travel retail business in the region. In 2012 we opened 14 new doors in Asia and for this year we’re targeting another seven,” continued Munday. “So we’re expecting a very busy Singapore show this year and are very much looking forward to introducing the Autumn Winter 13 collection to existing and new customers.”
For details, contact Gerry Munday, Travel Retail Director, tel: +34 609 173 706 or e-mail gerry.munday@furla.com Visit www.furla.com
