On 14 February L’Oréal Travel Retail Americas opened its first Giorgio Armani three-axis counter at DFS T Galleria Waikiki – just in time for Chinese New Year.
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Make-up and skincare join the Giorgio Armani fragrance offer at DFS T Galleria Waikiki |
Make-up and skincare joined the Armani fragrance offer, which was already carried in-store. The scent offer has been highlighted by the addition of a new back wall.
The new space also includes a Foundation Bar and “˜Dress Code For Face’ initiative, staffed by two “˜face designers’ to demonstrate how best to use the brand’s cult Maestro, Luminousilk and Fluid Master Primer products. Advice is delivered in Mandarin, Korean and Japanese to accommodate key Asian customers.
L’Oréal Travel Retail Americas plans to open more Giorgio Armani three-axis stores this year, in locations such as Brazil and Chile.
