SAUDI ARABIA. Giorgio Armani Beauty, part of L’Oréal Groupe, has partnered with Lagardère Travel Retail to launch the Armani/Privé Golden Box animation at King Abdulaziz International Airport (KAIA) in Jeddah.
Dressed in an elegant colour palette of white and gold, the luxurious animation space offers a multi-sensory experience showcasing Armani/Prive’s fragrance collections. Highlights include personalised fragrance consultations and a dedicated gift-wrapping station.
The pop-up is designed following the brand’s Atelier des Emotions concept. Travellers are invited to choose an emotion and pick a corresponding scented cube to receive a bespoke olfactory consultation which reveals their distinctive fragrance profiles.
The pop-up showcases the Armani Les Eaux, Les Terres Précieuses and Les 1001 Nuits and La Collections. 1001 Nights is the main focus of the pop-up and offers an array of scents inspired by the Orient with Rose D’Arabie as its flagship scent.
Centred on a powerful rose note, Rose D’Arabie is designed to appeal to Arabic travellers and is a celebration of Arabic olfactive notes and ingredients.
L’Oréal Travel Retail Europe, Middle East, Africa, India General Manager Niels Juhl commented: “We are thrilled to unveil this state-of-the-art luxury podium and extend an invitation to global travellers to engage in an exclusive haute couture fragrance experience.”
“The addition of the Armani Privé Golden Box at Jeddah Terminal 1 has greatly enhanced our customer experience and resulted in exceptional sales growth,” added Lagardère travel Retail Middle East Category Manager Beauty Shannon Pye. “We are thrilled with the positive impact it has had on our business thanks to our continued collaboration with L’Oréal Groupe.” ✈
