Last month Giorgio Armani highlighted its new flagship feminine fragrance Sì, during a promotion to celebrate Chinese New Year. The animation took place in key hub airports including London Heathrow, Dubai, Paris Charles de Gaulle and Munich.
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Giorgio Armani invites Chinese travellers to say ‘Sì’ at London Heathrow T3 |
The brand installed podiums dressed in lacquered red (an auspicious colour in China). In addition, Chinese passengers were given Armani versions of the lucky red envelopes traditionally distributed during the holiday.
The envelopes contained a greeting and the offer of a Sì miniature fragrance gwp with the purchase of two Giorgio Armani products. The brand described the event as a “great success”.
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