BAHRAIN. French beauty house Guerlain and Bahrain Duty Free have teamed up for a pop-up campaign at Bahrain International Airport.
Opening in Q4, the Guerlain pop-up highlights the brand’s portfolio and craftsmanship in a premium travel retail setting.
The pop-up features Vetiver Fauve, the latest fragrance in Guerlain’s L’Art & La Matière collection, offering a bold, contemporary take on vetiver, with the display underlining the brand’s craftsmanship and innovation.
Bahrain Duty Free CEO & Board Director Bassam Al Wardi said, “We are proud to unveil the new Guerlain pop-up at Bahrain Duty Free, celebrating our valued partnership and Guerlain’s timeless artistry.
“Featuring the L’Art & La Matière collection, this activation elevates the customer experience, inviting travellers to discover Guerlain’s heritage, creativity and refined craftsmanship in an inspiring retail environment.” ✈
