US. Haleybrooke International has signed an agreement with Barry Global Innovation, the exclusive global travel retail agent for Paul Sapin wines, to represent the latter’s exclusive travel retail MLP (multi-layer PET) range of wines in North America, Central America, South America and the Caribbean.
Haleybrooke International President Patrick Nilson stated: “The Paul Sapin wines are very good quality with a range from all over the world. The MLP concept is extremely interesting for travel retail. A 750ml bottle of wine in MLP is one-third lighter than a bottle of wine in glass and is unbreakable, which makes them perfect for traveling consumers who will find many uses when they return home including back packing or serving by the pool.”
As reported, the MLP bottle is the result of three years of research and development in PET (polyethylene terephthalate) technology. The use of PET – also known as “˜organic glass’ – creates a bottle that is described as practical, lightweight and easy to open.
“A plus to many consumers is the fact that the MLP bottles are “˜green’ and 100% recyclable,” Haleybrooke International Vice President Roger Thompson added.
Barry Global Innovation President Barry Geoghegan said: “I am looking forward to working with Haleybrooke International and introducing our MLP range of wines in the Americas. We have already received listings in Europe and the Middle East with Aer Rianta, Aelia and Dufry and I am sure that we will have similar successes in the Americas.”
The wines in MLP bottles exclusive to travel retail include the following: Paul Sapin Vin du Pays d’Oc, Bourdeaux Rouge, Chablis, Fleurie (France), Casa Santa Maria (Chile), The Rocks (Australia), Giuliana (Italy), Whistling Thorn (South Africa), and Ta Moko (New Zealand).
Haleybrooke International will be present at the IAADFS Duty Free Show of the Americas in Orlando (Booth 207).
For more information, contact Patrick Nilson, tel: +1 (845) 981-7240, e-mail: p.nilson@haleybrooke.com, or Roger Thompson, tel: +1 (203) 322 9691, e-mail: r.thompson@haleybrooke.com. Visit www.barrygi.com.
