CHINA. Hainan Provincial Duty Free (HNDF) has anticipated a +50% sales increase at its offshore duty free stores at Haikou Meilan Airport during China’s National Holiday, which runs from 29 April until 1 May. Last year the stores achieved sales of RMB3.35 million (US$540,000) over the holiday period.
中国。中国首家机场离岛免税店海口美兰机场免税店投入了充足的货品资源备战五一国庆节，期待今年销售业绩在去年同期的335万销售额基础上增长五成。
The retailer has stocked up on its best-selling product categories for the holiday, including the most popular summer fragrance and cosmetics including Dior, Lancôme, Estée Lauder, Bulgari and Marc Jacobs.
美兰机场免税店为迎接国庆购物热潮，特意增加了迪奥（Dior）、兰蔻（Lancôme）、雅诗兰黛（Estée Lauder）、宝格丽（Bulgari）、玛雅各布（Marc Jacobs）等夏日畅销香水、化妆品的商品比例。
The company has also extended its range of watches priced under RMB 8,000(US$1,296.8), following a surge in luxury demand when the offshore duty free allowance from RMB5,000 (US$810.5) to RMB 8,000（US$1,296.8）in November. Popular brands include Tissot, Longines, Rado, Titoni, Citizen and Certina.
自去年十一月离岛免税新政将购物限额由5000元升至8000元以来，低于8000元的奢侈品尤其是腕表受到热销。因此，美兰免税店此次尤其增加了天梭（Tissot）、浪琴（Longines）、雷达（Rado）、梅花（Titoni）、西铁城（Citizen）和雪铁纳（Certina）等知名品牌8000元以下的腕表储备量。
The retailer will hold several promotions to drive sales from 26 April to 5 May, including shopping rewards, gifts and discounts as well as themed marketing campaigns. It will also raise funds for victims of the Sichuan earthquake.
4月26日-5月5日，美兰免税店推出多重购物优惠促销活动，除了满额送礼、打折促销外，还有主题营销、情感营销等多样化的组合促销模式吸引离岛旅客。免税店还在免税购物区推出了购物捐款活动，支援刚刚发生地震的四川灾民。
Since last July, Hainan Provincial Duty Free has expanded its duty free space, introducing brand boutiques from Coach, Ferragamo, Emporio Armani, Burberry and Tod’s, as well as opening China`s largest airport duty free watches boutique.
从去年7月开始，美兰免税店不断努力扩大经营面积，引入了包括蔻驰（Coach）、菲拉格慕（Ferragamo）、阿玛尼（Emporio Armani）、巴宝莉（Burberry）以及托德斯（Tod’s）五家精品专卖店，开设了国内最大的机场腕表免税专卖区，为顾客提供了更加多样化的购物选择，将为今年五一小长假销售额的增长再添一力。
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