Image of the Day: Harding+ embarks on a luxury retail voyage with Norwegian Cruise Line’s Viva

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Sailing into luxury: A new retail experience across three decks on Viva

INTERNATIONAL. Our latest choice of images comes from cruise retailer Harding+, which has joined hands with Norwegian Cruise Line Holdings (NCLH) to reimagine the luxury offer aboard the new Viva vessel. 

The ship was added to NCLH’s new ship class earlier this month and mirrors the upscale design and structure of sister ship Norwegian Prima.

Viva is currently sailing across the Mediterranean and will head to Puerto Rico later this year.

Harding+ has conjured a promenade-style shopping utopia onboard Viva – a ‘borderless’ experience spanning three decks that blends retail therapy with the enchantment of the open sea.  

Guests can browse the standalone for John Hardy fine jewellery, which features elegant pieces that complement the ship’s aesthetics. Timepieces from the Hublot cruise collection are also available on the ship. 

Harding+ commented: “We want to thank all Harding+ team members who helped bring this retail experience to life. Our shipboard team looks forward to welcoming guests onboard.”

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