Image of the day: How lip service can be a good thing

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

Not one image today but four, courtesy of JCDecaux North America. And what vibrant images they are. They portray L.A. Lip Art by Lancôme, introduced with DFS Group at Los Angeles International Airport’s (LAX) Tom Bradley International Terminal.

This collaboration actually began in August 2017 (you can read our earlier coverage here). It’s a fantastic example of taking a concept to the travelling public (via a pop-up store) rather than waiting (or hoping) for the customer to come to you. The airport concourse is a constant corridor of human activity, a global and national crossroads. What fantastic opportunities it offers to pre-engage.

Travellers can experience trendy Lip Art looks using Lancôme products, attend make-up master classes and receive make-up consultations. For once, it’s a case of lip service being a good thing.








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