EGYPT. Imperial Tobacco, Platinum Sponsor at this year’s MEDFA Conference in Cairo, Egypt (November 28/29), is offering delegates the chance to win a trip of a lifetime as part of its promotional effort for its Davidoff brand.
Davidoff will feature strongly at the MEDFA Conference, where delegates can take part in an interactive game during the coffee break sessions on both days. Delegates can use the multi-touch screen to reposition “mixed up” Davidoff packs as quickly as possible within 60 seconds. The successful participants will then entered into a draw to win the trip of a lifetime. The draw will take place on the main stage at the end of the conference on the second day.
“This is a very eye-catching and appealing promotion for Davidoff Cigarettes,” noted Imperial Tobacco Marketing Manager Global Duty Free Oliver Schramm.
The Davidoff pack design features a minimalist look, unique colouring and vibrant pearlescent finishing, resulting in contemporary style and excellent taste, according to the brand.
Advertisement |
