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The campaign aims to grow spend among foreign and Korean travellers |
SOUTH KOREA. Incheon International Airport and its duty free shopping brand Airstar Avenue have launched a global sales promotion for foreign and Korean customers.
The Winter Season Sale Festival is offering gifts to customers valued at around W70 million (US$66,000), and will stage a range of event for travellers at Incheon. The gift range will be available to shoppers who spend more than US$100 on duty free until 9 January.
Customers who win a roulette game can win a luxury bag, DSLR cameras, suitcases, hand cream sets and cosmetics. The game will be played until 4 January.
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Incheon’s lead travel retailers Lotte Duty Free (above) and The Shilla Duty Free (below) are taking part in the winter sales campaign |
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In addition, a ‘Wannabe Korean Celebrity’ event offers make-up tips from popular Korean wave popstars to Chinese and Japanese customers who buy items with a value of over US$300. This event runs to 2 January.
An Airstar Avenue spokesman said: “We designed the promotional events to present greater shopping pleasure at duty free stores for both Korean and foreign customers who travel during the winter holiday season. As the world’s top duty free shopping space, Airstar Avenue will make continued efforts to provide reasonable prices and a variety of services to customers in 2014.”
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