Americas travel retail brand development agency International Brand Builders Inc (IBBI) has introduced a shift to sustainable packaging across its beauty brand portfolio in response to the growing demand for clean products.
Citing data from Nielsen IQ, it stressed that more than 65% of consumers aged between 13 and 39 are more likely to purchase a personal care or beauty product that is labelled as ‘clean’ (vegan, cruelty-free, sustainably packaged).
The research also tags eco-friendly packaging, ‘free-from’ claims and retailer participation as the three sustainable beauty trends for 2023.
IBBI President Katherine Sleipnes, who’s also an industry veteran, has been among those leading the clean product trend as it crosses over into the Americas’ travel retail market.
All new beauty brands by the company are included in the clean beauty category. These are Iconic London (cruelty-free, vegan, trend led), It’s A 10 Haircare (Leaping Bunny certified, non-toxic, natural ingredients), Be A 10 Cosmetics (vegan, Leaping Bunny certified), Bosley MD (vegan and cruelty free), Lolita Lempicka Parfums (reformulated as vegan in 2020), and the latest addition, Floral Street (vegan niche parfums with recyclable/biodegradable packaging).
Sleipnes said: “Consumers today care more about clean beauty brands than in the past and retailers are looking for brands that meet these needs.
“Travel retailers who cater to this emerging market and are open to adding new brands will win. Clean beauty is here to stay, and sustainability is the way forward.” ✈
