Iseeka launches promotion with EYE in Manchester – 10/09/09

UK. Iseeka has teamed up with airport media specialist EYE to use promotional activity at Manchester Airport to demonstrate its innovative child tracking system.

Iseeka’s promotion will be launching in Terminal 1 at Manchester Airport for a six-month long campaign.

Designed to give greater peace of mind to parents of young children, Iseeka’s tracking bracelets alert them when a child wanders away. The bracelets can be set to a distance from just a few feet to over ¼ mile from a base unit which the parent controls.

An alarm sounds when the child strays beyond the programmed boundary and the parent can then simply follow the base unit’s on-screen instructions to track the wandering child. Iseeka said the system is ideal for use on holidays in unfamiliar environments, as well as at home, or when exploring a crowded venue.

Iseeka’s promotional activity at Manchester Airport Terminal 1 allows the company to give “˜one to one’ demonstrations of its child tracking bracelets to its key target audience – parents about to embark on a trip abroad with their children

Iseeka Chairman Les White commented: “We’re keen to demonstrate the benefits of our child-tracking system to as many people as possible. Our activity at Manchester Airport allows us to give “˜one to one’ demonstrations to our key target audience – parents about to embark on a trip abroad with their children. Anxious parents will be reassured by their ability to accurately monitor and track their children.”

EYE Fly UK Group Sales Manager Alan Gibbons said: “As a parent of young children myself, I can see the benefits of Iseeka’s child-tracking system and how it offers immediate reassurance. It could even be used straight away within the airport environment. With the promotional activity, other parents will be able to see the features of the system themselves even before their holiday begins.”

According to EYE airports are an ideal environment for promotional and experiential opportunities, as they offer a captive audience looking for distraction and hence receptive to relevant messages. Promotion zones are available at each of EYE’s six UK airports.

About Iseeka

Iseeka is a UK company that designs, tests and brings to market devices to help parents to monitor the whereabouts of their children through the use of RF wireless technology. The company has patented technology granted in the US, Australia and New Zealand, and is awaiting pending applications to be granted in over 20 European countries. For more information visit

About EYE

EYE has offices in and operates out-of-home media businesses in Australia, New Zealand, Indonesia, Singapore, the UK and the US.

Eye Corp Pty Ltd is a wholly-owned subsidiary of Ten Network Holdings Limited, a publicly listed company, which operates Australia’s TEN television network.


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