ITF is poised to showcase its new Pomellato fragrance collection at next week’s TFWA Exhibition in Cannes. The Pomellato Nudo trio aims to capture the signature style of Italian jewellery company Pomellato and its iconic jewel, Nudo.
Available in Amber, Blue and Rose, each Nudo scent is distinguished by a different flower and represented by a specific colour. According to the brand, each expresses the mood of the woman who wears it.
Described as “vibrant and invigorating”, Pomellato Nudo Amber was inspired by the Madeira Quartz gem and jasmine flower. The juice opens on notes of orange flower absolute and Rose Bulgaria essence, atop a heart of jasmine sambac absolute and amber. The base is anchored with ambrox, musk and vanilla.
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Left: Pomellato Nudo Rose edp. Right: Pomellato Nudo Rose Body Cream | |
A musky floral oriental, Pomellato Nudo Blue was inspired by London Blue Topaz and the iris flower. The juice features top notes of bamboo, lemon and blackcurrant, building to a heart of peony, magnolia, iris and freesia. The base blends white musk, heliotrope, amberwood and vanilla.
Completing the fragrant trio is Pomellato Nudo Rose – inspired, as its name suggests – by Rose de France Amethyst and rose. A musky floral, the fragrance opens on notes of pink grapefruit, peach, bergamot and water fruits, atop a heart of rose, lily of the valley and pink freesia. The dry down combines white musk, cedarwood, sandalwood and cashmere wood.
All three fragrances are available as a 25ml, 40ml and 90ml edp, plus a body cream and body lotion.
The packaging takes the form of a transparent flacon echoing the exclusive cut of Nudo, topped with a jewelled cap representing Madeira Quartz, London Blue Topaz and Rose de France Amethyst, respectively.
The face of the advertising campaign and Nudo Collection is Italian actress Tea Falco.
