J. Cortès Cigars recently held a Product and Sales workshop at Arturo Merino Benítez International Airport in Santiago for World Duty Free Group sales staff.
The ‘Train to Gain’ workshop, which took place on 10 June during the ASUTIL Conference 2016 in Santiago, underlined the importance of training sales staff. All participants received a Certificate of Participation on completion of the J. Cortès Product Training and Sales Skill Improvement course. They were also offered the chance to participate in cigar and cigarillo tasting.
J. Cortès Cigars said it is investing in many areas to support its travel retail business. “Knowledge is the start of everything and one of the important areas is training staff in airport shops,” the company stated.
Earlier this year, J. Cortès offered a product training programme for employees at Antwerp-based Overseas Distribution Company.
