MALAYSIA. Jack Daniel’s Tennessee Whiskey has been listed onboard AirAsia, the Kuala Lumpur-based low-cost airline, from this month.
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The spirit of Tennessee: Jack Daniel’s joins AirAsia’s inflight duty free offer |
Brown-Forman Travel Retail Vice President and Managing Director Jim Perry said the brand should have wide appeal among AirAsia travellers.
“Passengers on AirAsia are obviously value conscious and we feel the ability to purchase an outstanding whiskey like Jack Daniel’s in a duty free environment will have considerable appeal,” Perry said.
ABOUT JACK DANIEL’S
Officially registered by the US Government in 1866, the Jack Daniel Distillery is the oldest registered distillery in the US and is on the National Register of Historic Places.
Based in Lynchburg, Tennessee, it produces Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails.
ABOUT AIRASIA
Air Asia and its affiliate airlines, Thai AirAsia and Indonesia AirAsia, fly to over 60 destinations throughout Asia.
The company introduced its low fare, no-frills concept in December 2001 and to date has carried over 35 million passengers.
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