US. Jelly Belly, whose duty free agent is ALFA Brands, has introduced a new collection of major licensed brands of soft drinks in the new Jelly Belly Soda Pop Shoppe collection.
The 7UP flavour has been made into a light green coloured Jelly Belly bean and created with the real flavour of the popular lemon lime soft drink.
Also in the collection is Orange Crush and Grape Crush, both from Dr Pepper/Seven Up Bottling Group.
They join Dr Pepper, A&W Root Beer and A&W Cream Soda in the new assortment packed in 10lb bulk cases.
“Each of the flavours is also available in single-flavour bulk cases, giving retailers the opportunity to create fun new displays,” said ALFA Brands Operations Manager Amy Hildreth.
Estimated launch date is 14 August 2006 for the bags and the Soda Bottles will be launched in September.
For details on ALFA Brands, contact Amy Hildreth at +1 336 775 2995 or e-mail at AHildreth@ALFABRANDSdfs.com
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