Jurlique revamps packaging and creates new travel retail exclusives

Natural skin care company Jurlique has upgraded its packaging with a new look and “colour navigation system”, whereby a specific colour is allocated to each skin care concern category.

Jurlique’s new product livery, as showcased by the new Purely White Trio travel retail exclusive set


As part of the re-design, the brand has created three travel retail exclusive sets. The first, a new offering, is the Purely White Trio. This contains a 30ml Purely White Brightening Essence, a 15ml Purely White Skin Brightening Mist and a 40ml Purely White Skin Brightening Day Cream.

The second set is a revamped version of Jurlique’s Beloved Hand Cream Trio. This contains a 40ml Rose hand cream, a 40ml Lavender hand cream and a 40ml citrus hand cream.

Lastly, the brand has updated its Rose Hand Cream Duo set, which comprises 2 x 100ml Rose hand creams.

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