MEXICO. The Kiehl’s brand has further extended its travel retail presence with the opening of a new boutique at Mexico City Benito Juárez International Airport’s Terminal Two.
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Mr Bones dons Mexican garb at the new Kiehl’s boutique in Benito Juárez International terminal two |
The 194sq ft store features all the signature Kiehl’s elements, including the famous “Mr Bones” skeleton, which aims to convey the science and medicinal background behind the brand’s formulations.
Other traditional brand codes, such as the customised wooden floor, replicated exposed-brick wall and chandelier, are also present. The store carries a full range of products from the Kiehl’s portfolio, including skin, hair and body care.
