CHINA. Lacoste has opened a standalone boutique at the cdf Haikou International Duty Free Shopping Complex, Hainan in partnership with China Duty Free Group.
The boutique features a luxurious metal façade in the brand’s signature green hue, with a texture inspired by crocodile skin. Inside, the light, bright and airy interiors showcase the brand’s updated product offering.
A striking wall print also features on the entrance, paying homage to the brand’s founder René Lacoste.
A giant Lacoste crocodile logo, illuminated in neon lights on top of a bright green back wall, draws the eye to the back of the store, inviting visitors to explore deeper.
The best-selling Lacoste polos, in various bright colours, are also highlighted via a feature wall alongside a Lunar New Year capsule collection.
As reported, the Hainan store follows the recent opening of a Lacoste boutique at Paris Charles De Gaulle Airport in collaboration with Extime Duty Free. According to the brand, it is one of several planned store openings in the first quarter of 2024.
Lacoste said that travel retail offers a key opportunity to connect with brand fans and recruit new consumers. Lacoste has more than 170 stores in global travel retail. ✈
