THAILAND. Italian wafer and confectionery brand Loacker has partnered with King Power Thailand for an in-store activation at Bangkok Suvarnabhumi Airport.
The animation, which ran throughout May, spotlighted Loacker’s core travel retail range while introducing the new 466.5g Misto Bontà variety pack to travelling consumers.
The Misto Bontà assortment was unveiled at last year’s TFWA World Exhibition in Cannes. According to Loacker, the range caters to travellers seeking premium confectionery products suitable for gifting and on-the-go consumption.
It offers Loacker’s best-selling wafer formats and flavours in a single premium pack. The assortment includes Wafer Thins Dark Chocolate and Classic Wafers in flavours such as Napolitaner, Double Choc, Cocoa Milk, Peanut Butter, Vanilla, Cremkakao and Alpine Milk. It also offers Gardena specialities in Hazelnut, Coconut and Chocolate.
It comes in bold red, sustainable packaging with a built-in carry handle for high shelf impact and travel convenience.
According to Loacker, Misto Bontà addresses demand for convenient, shareable and travel-friendly confectionery formats, while encouraging product discovery.
The activation also highlighted Loacker’s Alpine heritage, ingredient quality and premium craftsmanship, with in-store branding incorporating the company’s ‘100 Years’ and ‘All for Goodness’ messaging building on the momentum from its centenary celebrations in 2025.
King Power Thailand Department Manager Merchandising Department Yongsak Kongthanarat commented, “We are delighted to support the launch of Misto Bontà within our airport retail environment.
“Loacker continues to perform strongly across our locations, and this activation provides an excellent platform to drive shopper engagement while further strengthening the premium confectionery category.”
Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera added, “Our partnership with King Power Thailand continues to go from strength to strength, and this activation demonstrates the strong momentum we are building together in a key travel retail market.
“It also provides the ideal platform to introduce Misto Bontà, a premium assortment created to satisfy the increasing demand for convenient, shareable and giftable confectionery formats.
“As we continue to expand our presence across King Power Thailand locations, we remain focused on creating impactful shopper experiences that bring more travellers to the Loacker brand.” ✈
