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The Sunglasses Workshop puts a fast-growing category in the spotlight |
Luxottica Travel Retail will host the fourth annual Sunglasses Workshop at TFWA World Exhibition next month (23 October). The event will also include the second Sunglasses Awards, voted for by leading sunglasses suppliers.
The awards are designed to recognise and reward the best and most progressive travel retailers in one of the channel’s fastest growing categories.
This year there are six awards:
– Best New In-store Environment for Sunglasses
– Best Dedicated Sunglasses Sales Team (new for 2012)
– Best Standalone Sunglasses Store
– Best Off-airport Retailer of Sunglasses (new for 2012)
– Innovation Award (new for 2012)
– Sunglasses Retailer of the Year
The awards are judged by:
– Francis Gros, Group Travel Retail Director, Luxottica
– Chiara Polverini, Duty Free & Travel Retail Manager, Marcolin
– Giles Marks, Director Duty Free Sales, Maui Jim
– Chiara Milani, Area Sales Manager Travel Retail Europe, Safilo
– Martin Moodie, Founder and Publisher, The Moodie Report
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World Duty Free Group’s Heathrow Airport operations won the Retailer of the Year prize at the first Sunglasses Awards in 2011 |
At the Workshop, topics to be covered include a category performance update from Generation Research and best-in-class case-studies from partnership initiatives over the last 12 months. In addition, Luxottica Travel Retail will unveil a special category project developed in partnership with Boston Consulting Group and retail design firm Lightfoot Space, a division of the specialist travel retail agency Lightfoot Marketing.
Luxottica Group Travel Retail Director Francis Gros said: “Sunglasses has been the fastest growing category in travel retail across the last three years, growing +26.7% in 2011. This means travel retail now generates sunglasses sales of over US$1.25 billion a year.
“We’ve nearly hit our objective of doubling the category, and this has been due to the effort and investment that everyone associated with our category has been putting in. I look forward to welcoming the industry to our workshop, and to continued collaboration and innovation to sustain our category’s current growth path.”
The Sunglasses Workshop and Awards will take place in Cannes on the afternoon of Tuesday 23 October. For more information, please contact: anna.ng@sg.luxottica.com
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Francis Gros: “Travel retail now generates sunglasses sales of over US$1.25 billion a year” |
