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Underlining its commitment to the fight against HIV/AIDS, MAC Cosmetics has added a bright orange lipstick and coordinating Lipglass gloss (with sparking pearl shimmer) to the Viva Glam line, both available in global travel retail from September.
100% of the selling price of Viva Glam Lipsticks and Lipglass glosses goes towards helping women, men and children living with and affected by HIV/AIDS.
Once again Miley Cyrus (pictured) will be the brand’s Viva Glam spokesperson.
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The Sinopharm-owned travel retailer will exhibit under the theme ‘Toward a Shared Future of Wellness and Beauty’, highlighting its distinctive duty-free categories and leveraging its parent company’s health industry resources to integrate retail, experiences and services for global consumers.
Tapping into the at-home aesthetic trend, the grand opening marks Medicube’s transition from a digital-first success story to a more immersive, high-touch physical retail experience.
The exhibition space will showcase a diverse mix of categories, spanning food, spirits & wine, skincare, accessories, and lifestyle at the expo taking place on 13–18 April.
