CANADA. Montréal Duty Free has introduced fresh theatre to the retail zone at Montréal-Trudeau International Airport with an innovative cross-category promotional island in a garden.
The inaugural ‘Garden Event’, which runs through June, brings together 11 brands across beauty, liquor, confectionery and fashion.
The mix, said ARI North America, is a showcase of the breadth of range, travel exclusives and limited editions available at Montréal Duty Free, “embellished with a floral explosion of cherry blossoms and ivy-green leaves”.
Montréal Duty Free General Manager Glen Morgan said: “This debut cross-category event has created an opportunity for a hugely exciting collaboration with our brand partners, creating a zone that is inviting and inspiring for our customers.
“This has created a highly immersive space for passengers to engage featuring 11 different brands showcased in the one space for the very first time.” ✈
