SOUTH AMERICA. Marussia Beverages Export has partnered with Avolta for a holiday gifting campaign highlighting Mozart chocolate liqueurs at key airports in Brazil, Argentina, Chile and Uruguay.
The range includes the brand’s signature flavours, including Mozart Chocolate Cream, White Chocolate, Dark Chocolate and the new Chocolate Coffee, available at Avolta’s stores in South American airports starting in December.
Made in Austria with 100% natural ingredients, Mozart chocolate liqueurs are well known for their signature bottle design and flavours, as well as their popularity as a holiday gift.
Avolta Head of Liquor, Tobacco and Food in the Americas Marcela Malta said, “We have recently collaborated with Mozart in South America as part of our plan to rebuild and strengthen the cream liqueur category across key airports in the region.
“This relisting represents an opportunity to reignite consumer interest in a category that still has strong potential for growth, especially with the upcoming gifting season. Mozart’s distinctive positioning – combining quality, heritage and innovation – makes it the perfect partner for our renewed approach.”
Marussia Beverages Senior Export Manager Mirella Helal added: “We are very excited about this new partnership and will be running special promotions throughout the year to support the brand. We have a strong fanbase for Mozart across South America.
“There’s genuine cultural appreciation for classical music, especially the legacy of Mozart, and consumers are drawn to the product’s authenticity, quality and beautiful presentation. We’re confident this partnership will be a great success.” ✈
