 |
Nestlé International Travel Retail (NITR) has launched a Twitter feed as part of its new, 2013 trade-focused advertising campaign.
This is part of an ongoing collaboration with its design agency, DCActiv – and a key next step in the partnership’s Perfect Store initiative.
The Twitter feed – www.twitter.com/nestleITR – aims to strengthen NITR’s category leadership and trade engagement, both as an information resource on new products and as a tool for delivering category insight.
@NestleITR will highlight a series of insight-driven new product launches for 2013 and inform the trade on the latest developments from the Perfect Store, which provides solutions for retailers through understanding shopper needs and their emotional triggers to purchase.
NITR Marketing Manager Frédéric Porchet believes Twitter will “boost NITR’s digital interaction with the trade” and prove to be an effective communication tool.
Commenting on its partnership with NITR, DCActiv Managing Director Robert Thorpe added that he is “delighted NITR has chosen DC to develop its 2013 advertising, as it’s another big step forward in ensuring Perfect Store remains fresh, innovative and relevant”.
NITR is the first confectionery supplier to offer both travel retail and trade-specific tweets for the industry – and the full trade press campaign will be live from the end of this month.
For details, e-mail Frederic Porchet, Nestlé International Travel Retail, at frederic.porchet@nestle.com
