Nuance adds Travel Star concept to Geneva Airport’s landside offer – 06/03/08

SWITZERLAND. The Nuance Group has further expanded its retail offer at Geneva Airport’s landside shopping precinct with the opening of a 65sq m “Travel Star” luggage and travel accessory concept. The shop complements the existing fashion & accessories offer currently presented by Nuance at Geneva’s “Les Galleries” all users’ area.

The “Travel Star” concept made its debut at Zurich Airport. It offers a broad variety of luggage and travel accessories, including well-known brands such as Samsonite, Delsey and Longchamp. The new Geneva shop targets travellers and meeters and greeters, in addition to staff working at the airport.

The Nuance Group Managing Director Switzerland Stephan Salvisberg commented: “We are convinced that this luggage and travel accessories concept is ideally suited to the audience visiting Geneva Airport’s landside shopping area. Travel Star offers convenient shopping for both travellers and visitors and perfectly complements the existing offer at “˜Les Galleries’.”

Geneva International Airport Financial Director Pierre Germain added: “This concept was missing in the airport railway station shopping centre and clearly contributes to the shift of the positioning of the landside retail offer towards a higher level, in line with our objective.

“It is the fourth unit operated by Nuance landside and we have no doubt it will prove as successful as the others.”

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