HONG KONG. Nuance-Watson (HK) this week launched the FW10 Samsonite Red collections at Hong Kong International Airport (HKIA). The company is the first retail door in Hong Kong to introduce the new line.
Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana said: “We are proud of this distinctive pre-launch and it is a privilege we share with our HKIA passengers, [who are] the first travellers to appreciate this premium collection.
“It is always our aim to bring exceptional shopping privilege and excitement to our customers through the power of partnership. It also underscores the brand’s confidence and recognition of our commitment and dedication to growing its business while enhancing our portfolio of assortments available at HKIA.
“It is not only impressive to pioneer launches at the HKIA, it also emphasises our airport’s position as a world-class and prestige gateway where the international brand decides to make the first appearance for its exquisite new collection,” she enthused.
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Nuance-Watson (HK) is the first retail door among Hong Kong outlets to showcase the Samsonite Red FW 2010 collection | |
Samsonite Red is targeted at both males and females aged from their mid-20s to mid-30s. The brand is designed to be stylish and practical, with a focus on high quality fabric and materials.
Nuance-Watson (HK) has worked closely with Samsonite, which celebrates its 100th anniversary this year, to fully maximise the impact of two major launches in HKIA in 2010: the Samsonite Cosmolite collection in March and the Samsonite Business collections in October.
The campaigns were supported by Samsonite’s extensive advertising placement at the airport and its related environment including the Airport Express Line (AEL) HK station, AEL platform screen door stickers, 12-sheet light box, AEL airport departure concourse banners – all of which are well connected to the prime promotion spaces at Nuance-Watson’s stores.
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Samsonite, in partnership with Nuance-Watson (HK), has launched several high-profile advertising campaigns at Hong Kong International Airport (including the AEL HK Station), promoting its new Cosmolite and Business collections |
These launch campaigns create an opportunity to drive significant traffic and generate higher sales growth to airport retail, Piovesana said.
“We see Samsonite as our long-term strategic partner. We are delighted to see the brand’s outstanding ability to satisfy different individual traveller’s needs in the premium luggage segment. This represents a perfect expansion of the luggage selections that Nuance-Watson (HK) has already offered.
“We are also very excited to see our partner dedicating such a significant investment into launching a new product line to our airport passengers. With these collective efforts, we have already seen very rewarding results that contribute to the overall airport retail marketplace,” she concluded.
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