Nuance-Watson scores a Bobbi Brown travel retail first in Asia Pacific – 22/08/05

Nuance-Watson opens a Bobbi Brown shop-in-shop at Changi Airport


SINGAPORE. Nuance-Watson (Singapore) opened the first Bobbi Brown travel retail store in Asia Pacific on August 18 at Singapore Changi Airport terminal one.

The retailer said the introduction of the upmarket Bobbi Brown Cosmetics brand into its perfumes and cosmetics offer followed customer demand, as the range was becoming increasingly popular in Asia Pacific.

The new shop-in-shop covers 29.8sq m within a store dedicated to MAC, Origins, Stila and Bobbi Brown. The store is located in T1 Departures Airside and carries an assortment which includes travel retail exclusive sets offering good value to Bobbi Brown customers.

Ken Tse, Executive General Manager at Nuance-Watson (Singapore), said: “We are pleased to add Bobbi Brown to our stores. It’s a great brand with a timeless appeal to the global customers who shop at our Perfumes & Cosmetics stores.”

Commenting on the opening, Bobbi Brown added: “I love anything that saves time and simplifies life, which is why I’m a big fan of airport shopping. I’m really excited that we’re opening our first travel retailing door in Asia Pacific at Changi Airport. Customers who go to the Bobbi Brown counter at Changi will find a selection of our best-sellers and products ideal for the frequent flyer.”

Nuance-Watson (Singapore) is a joint venture between The Nuance Group and leading Asian retailer AS Watson. Nuance-Watson (Singapore) holds the perfumes and cosmetics concession at both T1 and T2 at Changi Airport and operates a total of 16 shops.

MORE STORIES ON NUANCE-WATSON

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MORE STORIES ON BOBBI BROWN

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