 |
SK-II celebrity brand ambassador Karen Mok and Nuance-Watson (Singapore) Executive General Manager Ken Tse launch a travel retail exclusive |
SINGAPORE. Nuance-Watson (Singapore) today staged an exclusive launch of the SK-II Signs Favourites Travel Set with celebrity singer and actress Karen Mok at the retailer’s Singapore Changi Airport operation.
Nuance said exclusive offers and “˜retail-tainment’ were two ingredients for the creation of a successful airport shopping environment – and both elements formed part of the Changi launch.
Joining the likes of Qi Qi and Sammi Cheng as a face of skincare brand SK-II is singer-actress Karen Mok, who was in Nuance-Watson’s T2 Mega store to unveil the limited-edition SK-II Signs Favourites Travel Set. It is available exclusively at Nuance-Watson’s Changi stores (T1, T2 and Budget Terminal) at a recommended promotional price of S$219 (usually S$288).
The set, packed in a SK-II travel pouch, includes:
– Facial Treatment Cleanser 20g
– Facial Treatment Clear Lotion 40ml
– Facial Treatment Essence 30ml
– Eye Treatment Film 15g
– Advanced Signs Treatment 15g
– Advanced Protect Essence UV 30ml
– Signs Eye Mask 1 pair
Hong Kong-born singer and actress Karen Mok is a hugely popular figure with Asian audiences.
With more than 30 feature films and over ten albums under her belt, the multilingual Hong Kong actress has charmed audiences with her personality and stage presence.
During her appearance in Changi Airport, Karen met guests from the Civil Aviation Authority of Singapore and the media. She shared her SK-II miracle experience and revealed how she has been a loyal SK-II user since 1996.
 |
 |
Karen Mok: “SK-II has been my constant companion for the last ten years” |
“SK-II has been my constant companion for the last ten years, and I love how it gives me the confidence and passion to face the everyday challenges of life,” said Mok. “I’m really fortunate to have found SK-II, and I hope that everyone will have a wonderful experience with SK-II Signs Favourites Travel Set, which contains my favourite skincare products such as the Advanced Signs Treatment and the Facial Treatment Essence,” she added.
Nuance-Watson Singapore Executive General Manager Ken Tse said: “Celebrity appearance is another platform for us to bring ‘retail-tainment’ to shoppers in a duty free environment. We are glad to be able to work closely with SK-II on this interesting initiative and to introduce the new face for the brand to the world.”
MORE STORIES ON THE NUANCE GROUP
Nuance-Watson (HK) enters bold new era with The Atrium at the Venetian Macao – 26/01/07
La Prairie unveils first Asian travel retail flagship with Nuance-Watson (HK) – 24/01/07
