US. Old Forester, hailed as America’s first bottled bourbon, has made its travel retail debut at the International Shoppes store in the American Airlines JFK Terminal (T8).
Created by George Garvin Brown in Louisville, Kentucky in 1870, Old Forester is the founding brand of Brown-Forman Corporation.
As part of the International Shoppes’ American Whiskies Celebration, Old Forester joins fellow Brown-Forman brands Jack Daniel’s, Silver Select, Woodford Reserve Double Oaked – only available in this location – and others that are available at the JFK shop.
The Celebration runs through 31 October and includes sampling opportunities as well as educational materials and displays about American whiskies.
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Old Forester joins fellow Brown-Forman whisky brands in the American Whiskies Celebration being held by International Shoppes in American Airlines JFK Terminal (T8) |
“We are thrilled we are able to introduce Old Forester to consumers passing through the Duty Free Shop,” said Brown-Forman Americas Travel Retail Territory Manager Sylvia Murray. “We are excited to partner with International Shoppes for this exclusive offering. Old Forester is the perfect addition to our American whiskies portfolio.”
To promote the American Whiskies Celebration, floor graphics resembling whiskey barrelheads will be strategically placed throughout the International Shoppes outlet directing visitors to the whiskey area.
Consumers who buy any two of the American whiskies in the promotion (Old Forester, Gentleman Jack, Jack Daniel’s, Woodford Reserve, Woodford Reserve Double Oaked, or Jack Daniel’s Silver Select) will receive a free Gentleman Jack flask while supplies last.
