Patrick Bousquet-Chavanne broadens global role as The Estée Lauder Companies announces management changes – 30/10/04

US. The Lauder group has announced two critical changes to its top-level management, designed to accelerate the company’s global expansion.

“The new roles are aimed at continuing to develop the company’s expertise as a global brand builder,” commented The Estée Lauder Companies President and CEO William Lauder.

Based on his pivotal role in revitalizing the Estée Lauder brand, Patrick Bousquet-Chavanne, Group President in charge of Estée Lauder, MAC and Aramis & Designer Fragrances, will expand his responsibilities to focus on developing a European headquarters for global brand acquisition and multi-channel development of non-department store markets in order to further global growth and achieve the Company’s goal of becoming a US$10 billion cosmetics company.

“The Estée Lauder brand has undergone a rebirth under the strong guidance of Patrick Bousquet-Chavanne,” said Lauder. “He is a visionary and tenacious business leader. I look forward to his invaluable support as we analyze the significant opportunities on the horizon.”

John Demsey, currently President of MAC, will take over global responsibilities for the Estée Lauder brand from Bousquet-Chavanne. As President of the Estée Lauder brand on a worldwide basis, he is charged with continuing to evolve the brand equity that has been developed during the past few years.

Under Demsey’s guidance, the MAC brand has become the fastest-growing makeup-artist brand within the Lauder group. The brand is currently distributed in more than 45 countries worldwide. “John’s spirit, creativity and entrepreneurial know-how have driven the vitality of the MAC brand,” commented Bousquet-Chavanne. “He is the perfect choice to continue the evolution of the Estée Lauder brand.”

“The Estée Lauder Companies is rich with talented people,” added Lauder. “We are committed to providing opportunity to tap into that talent in new and different ways in order to grow our business. Bottom line, our two biggest assets are our people and our brands. We are very excited by these recent appointments.”

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