Paul Sapin strikes distribution deal with Seva Group in Latin America

Toasting the future: Seva Group Owner Severino Pusic (left), BGI Founder Barry Geoghegan and Seva Group Business Development Manager Travel Retail & Duty Free Laura Klingeman in the tasting room at the Paul Sapin winery

Paul Sapin SA (in conjunction with Barry Global Innovation Ltd) has struck an agreement with specialist wines & spirits distributor Seva Group to supply the brand owner’s wine range across the Latin American travel retail market.

The partners will present the range to Latin American retailers attending the IAADFS Duty Free Show of the Americas in Orlando in April, as well as at the ASUTIL Conference in June. Barry Global Innovation (BGI) represents Paul Sapin’s wine brands in the travel retail channel.

Commenting on behalf of Paul Sapin, BGI Founder Barry Geoghegan said: “We are delighted to be working with the Seva Group in Latin America. They have strong and long-standing relationships in this region and we are passionate about building a wine business together in this exciting part of the world.”

Commenting on the opportunity on behalf of Seva Group, Business Development Manager Travel Retail & Duty Free Laura Klingeman said: “Paul Sapin is a very modern and innovative company offering an amazing range of wines. Both Paul Sapin and Barry Global Innovation have a similar approach to the market as Seva Group has, and we are convinced that its unique wine portfolio for the duty free market will be a success. I am very excited about our partnership for the Latin America region.”

Paul Sapin Managing Director Thierry Coulon (left) and Laura Klingeman of Seva Group at the bottling line in Paul Sapin last week

The Paul Sapin range includes wines from Chile, France, Australia, South Africa, Italy and New Zealand in multiple formats (75cl and 18.75cl). The wines are available in the unique unbreakable MLP format which has proven popular with travel retailers in many markets.

The company has also created the World Wine Cellar premium gift set, exclusive to travel retail. In addition to the core range, at Orlando (in partnership with Haleybrooke International, Booth 207) and at ASUTIL, Paul Sapin will be showing the award-winning wines from the Domaine Peirière and Domaine Blomac estates.

The Paul Sapin range is distributed in over 40 countries worldwide through many leading travel retailers, including Dufry, Gebr Heinemann, Dubai Duty Free, Lotte Duty Free, Aer Rianta International and others.

The key brands in the range include The Rocks from Australia, Casa Santa Maria from Chile, Hope Bay from South Africa, Giuliana Pinot Grigio from Italy and Ta Moko from New Zealand.

Paul Sapin will be showing the award-winning wines from the Domaine Peirière and Domaine Blomac estates at Orlando and ASUTIL in the coming months
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