SPAIN. Family-owned fragrance house Puig has partnered with Avolta to launch a month-long Carolina Herrera cross-category animation in Adolfo Suárez Madrid-Barajas Airport. The vibrant animation, which is designed as a dressing room, showcases the brand’s makeup and fragrance collections.
It is located in a high-profile location in Terminal 4, benefitting from the traffic at Avolta’s nearby Perfumes & Cosmetics store. It is running throughout November.
The animation is dressed in the brand’s signature red colour palette. Inviting travellers to embrace their individuality with the mantra ‘Own Your Look’, the animation features eye-catching retailtainment elements that inspire self-discovery and experimentation. Some noteworthy elements include a giant Good Girl Eau de Parfum and colourful mannequins.
The Good Girl franchise, alongside new releases such as the Good Girl Blush and Very Good Girl, is the key focus for the animation alongside Herrera Beauty’s customisable Fabulous Kiss Lipstick line.
The Fabulous Kiss collection offers seven new ‘kiss and tell’ pink shades which are inspired by the Carolina Herrera fashion house’s signature polished lip. The shades are available in sheer, satin and matte and can be customised with covers, charms and accessories.
A beauty advisor is also on-hand at the animation to offer product recommendations and makeup-trials empowering travellers to ‘own their looks’.
“As one of Puig’s top performing brands, Carolina Herrera consistently provides standout retail experiences to shoppers in global travel retail and this latest execution at Madrid is no exception,” commented Puig Executive Vice President Global Travel Retail Kaatje Noens.
“The Carolina Herrera dressing room activation adds another dimension to Avolta’s beauty retail offer in Terminal 4 as we enter a peak travel period. We invite travellers to explore the vibrant space and all it has to offer.” ✈