As revealed yesterday via The Moodie Report’s Twitter, Instagram and Facebook feeds, last night in Paris Puig and the house of Nina Ricci unveiled a new flagship feminine fragrance called L’Extase. The Moodie Report was the exclusive travel retail media at the launch event.
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Laetitia Casta with Master Perfumer Francis Kurkdjian (left) and actor Quim Gutiérrez (photo credit: Nina Ricci) |
The face of the fragrance is actress and model Laetitia Casta, who appears in the ad campaign with actor Quim Gutiérrez. The fragrance concept – erotic and sensual – heralds a new chapter in the brand’s story, as demonstrated by the strap-line “Liberate Your Fantasies”.
Nina Ricci L’Extase will make its debut in March. Full details are still embargoed, but an extensive feature will be published soon, including one-to-one interviews with Casta, and the nose, Francis Kurkdjian.
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