 |
1 Million Cologne is rolling out now in travel retail doors worldwide |
Puig has extended its pillar Paco Rabanne 1 Million men’s fragrance with the new 1 Million Cologne. It is available now as a 75ml and 125ml in travel retail worldwide. The launch is being supported by airport media activities in key Europe, Middle East and Americas doors. High-profile animations are planned in Frankfurt, Istanbul, Antalya, Dubai and Bahrain.
For the new Cologne version, the 1 Million juice (composed by Olivier Pescheux and Michel Girard) has been updated with a fresh, marine accord, combined with notes of citrus, cardamom, spicy leather and Tonka bean.
The signature gold ingot fragrance flacon has been refreshed with a new, transparent design that blends light and gold. The new Cologne name is engraved prominently on the bottle.
The advertising visual (shot by photographer Gregory Harris) features new 1 Million face Sean O’Pry, clad in a jacket buttoned over his bare chest, with his hand raised ready for the trademark 1 Million ‘finger snap’.
The launch of the new Cologne dovetails with a new TV advertising campaign for the 1 Million franchise, also featuring Sean O’Pry, in the role of an audacious would-be bank robber.
 |
New 1 Million face Sean O’Pry stars in the new ad campaign for the pillar franchise |
| https://youtube.com/watch?v=CK5IUBBFs70 |
