SINGAPORE. Global engineering construction giant Punj Lloyd has launched its inaugural advertising campaign with EYE at Singapore Changi Airport.
The Punj Lloyd Group is headquartered in India and provides integrated design, engineering, procurement, construction and project management services around the world for the energy, infrastructure and petrochemical sectors.
On the utilisation of EYE’s Piersite Lightboxes and Trivision displays at Terminal 2, the company said it aims to promote its global scale of operations and capability of executing complex projects in diverse terrain across the world.
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(Left) EYE’s Trivision displays in a high-dwell time area, seen by passengers waiting to clear immigrations in the Immigration Arrivals Hall; (right) Piersite Lighboxes viewed by all arriving, departing and transit passengers | |
“We chose to advertise at Singapore Changi Airport as it is a central hub of South-East Asia and Australia. We are happy to capitalise on EYE’s offerings to promote our brand and are confident this will create brand recall with the influx of visitors,” said Sembawang Engineers and Constructors (a Punj Lloyd company) Senior Corporate Communications Manager Chiam Soon Kiam.
Eye Singapore General Manager Raju Bhakta said: “In addition to arriving passengers, EYE’s Piersite Lightboxes are also seen by departing and transit passengers. EYE’s Trivision displays in the Immigration Arrivals Hall are in a high dwell-time area seen by passengers waiting to clear immigrations.”
Bhakta added: “Together, Punj Lloyd’s campaign is able to reach about 22 million travellers using T2 annually.”
About EYE
EYE currently offers more than 200 advertising opportunities at Singapore Changi Airport. EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, which operates Australia’s TEN television network.
For more information contact Raju Bhakta, EYE Singapore General Manager, tel: +65 6854 7653 or e-mail: rajubhakta@eyecorp.com. Visit www.eyecorp.com.
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