Restaurant brand itsu has collaborated with Eye Airports to deliver a major advertising campaign at London Stansted Airport, to mark the launch of its new restaurant.
Running across key sites including the newly launched giant curved screen at the airport and a number of elevated sites throughout Stansted’s High Street area, the campaign highlights the itsu breakfast menu (between 5am and 7am) and the outlet’s afternoon range (between 4pm and 7pm) and aims to drive passengers towards the restaurant at peak times.
Eye Airports’ Business Development Director Tim Hufford said: “We are very excited to be involved in this hugely exciting launch which capitalises on the major investments taking place at Stansted. Owing to our great relationship with Manchester Airport Group, we were able to tie-in a strong, multi-faceted advertising campaign at high profile digital sites to coincide with the opening of the restaurant. We plan to do much more of this in the future.”
Manchester Airport Group Retail Director Beth Brewster added: “itsu prides itself on offering lower fat, lower calorie options that don’t compromise on taste and flavour and we’re delighted this exciting brand is taking its place alongside the many new cafes, bars and restaurants opening at Stansted as part of our £80million terminal transformation.”
itsu CEO Cameron Roberts said: “We’re thrilled to be opening airside at Stansted Airport. Our ‘eat beautiful’ menu is perfect for passengers on the go, offering delicious light dishes for breakfast, lunch and dinner. Our bespoke lighting installation, designed by long standing award-winning partners Cinimod Design also make our store a beautiful eat-in destination for passengers with time before they fly.”
Eye Airports said London Stansted is “pivotal” to its network as the airport offers more scheduled European destinations than any other UK airport. It is currently the fastest growing major airport in the country and served 20.6 million for the 12 months ending February 2015, Eye Airports added.
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The advertising aims to drive passengers towards the itsu restaurant at key times |
