Revlon has signed an exclusive global fragrance licence agreement with British fashion brand AllSaints.
Under the deal Revlon will be responsible for the development, marketing and distribution of fragrance and ancillary products.
AllSaints CEO William Kim said: “We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection. Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus.
“As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”
Revlon, Elizabeth Arden & Fragrances President Serge Jureidini commented: “We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent. AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”
AllSaints was founded in 1994 and is headquartered in London. It is known for its biker jackets and bases its products on “individuality with an East London attitude”.
Click here to read an interview with AllSaints CEO William Kim on the brand’s travel retail expansion.
