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US. Beverly Hills-based wine and spirits company Saybrex International Inc recently launched its premium Mascarade Liqueur at a Champagne reception in Los Angeles.
Mascarade, dubbed “the world’s sexiest liqueur”, is a blend of Armagnac, natural peach and apricot juices and premium vodka.
It is available in the domestic markets of the US, France, Spain, Bermuda, the Dominican Republic and Puerto Rico, as well as in several airport duty free outlets in Israel, Puerto Rico, St Maarten and Guatemala.
The Los Angeles launch event celebrated the wedding of Dr Sally Schutz and Bayne Boyes. Guests were served one of the signature cocktails of the new brand, Mascarade Royal, which is a blend of Mascarade and Champagne.
“We are very excited about this new luxury brand entry into the fruit-flavoured Cognac and Armagnac category,” said Saybrex International Inc President Dr Joseph Bussel. “The brand is an exceptionally great tasting liqueur and very well received, especially with women.”
The MascaRita cocktail, a blend of Mascarade and Tequila, was chosen as one of the official cocktails of the show “Phantom of the Opera – The Las Vegas Spectacular” now playing to a daily audience of 1,800 people in the Venetian Hotel and Casino in Las Vegas.
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(Left) LA wedding guests, left to right: Dr Sally Schutz, Dr Joseph Bussel and Bayne Boyes with Mascarade; (Right) Left to right: Dr Sally Schutz, Dora Levy Mossanen, Helen Liu Bussel, and Nader Mossanen | |
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(Left) Left to right: Former Beverly Hills Mayor Tom Levyn, Hon Allison Levyn and Bayne Boyes; (Right) Left to right: Dr Sally Schutz, Ari Bussel, Luis Rojas, Brenda and Dr Paul First | |
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The wedding reception table at the Napa Valley Grille restaurant lined with bottles of the new liqueur |
About Saybrex International Inc
Established in 1987, Saybrex International is a family-owned wines and spirits company which exports to domestic and duty free markets throughout Europe and Asia Pacific. Recently, the company started importing a number of spirits brands into the US, most notably Mascarade French Liqueur.
For details, contact Dr Joseph Bussel, President, Saybrex International Inc, tel: +1 310 777 3177 or e-mail: drbussel@saybrex.com. Visit www.saybrex.com.
MORE ON SAYBREX INTERNATIONAL
Saybrex celebrates silver-edged success for Cognac and liqueur brands – 02/05/06
