SINGAPORE. Following the news that Shiseido Travel Retail has strengthened its partnership with Jewel Changi Airport (Jewel) by renewing Shiseido naming rights of Jewel’s iconic indoor forest sanctuary – the Forest Valley – for another three years, Shiseido Travel Retail is giving away a number of limited free tickets REGISTER HERE to Jewel Canopy Park to delegates attending The Trinity Forum in Singapore (1-2 November).
Shiseido Travel Retail is a platinum partner of The Trinity Forum and the tickets will be issued on a first come, first served basis.
As reported, the renewal coincides with Shiseido Group’s 150th anniversary, under the theme ‘Beauty Innovations for a Better World’.
As Jewel Changi Airport rebounds, the naming deal, which was first struck in 2019, will see Shiseido Travel Retail maintain its premium position as one of Jewel’s pioneering partners. The Moodie Davitt Report was on location to see the official unveiling of the Shiseido Forest Valley in 2019.
Jewel will be the venue for The Trinity Forum Gala Dinner on 2 November, hosted by Changi Airport Group with cocktails and wines & spirits from Pernod Ricard Global Travel Retail.
With more than 2,000 trees and palms and over 100,000 shrubs spanning 21,000sqm within the development, Jewel’s design mirrors Singapore’s reputation as a City in Nature. STR’s multi-sensorial SENSE art installation at the Shiseido Forest Valley west trail was created in collaboration with international art collective teamLab and invites visitors to indulge their five senses.
The deal which was first signed in April 2019 will see STR maintaining its premium position as one of Jewel’s pioneering partners and re-establishes the Shiseido Forest Valley as a key feature of the world-class multifaceted lifestyle destination.
In an expression of new beginnings, a traditional Japanese sake barrel-breaking “Kagami Biraki” ceremony and planting of a Garcinia subelliptica, also known as Happiness Tree or 福木 (フクギ) – the first of its kind in Jewel symbolically selected to imbue Shiseido’s founding belief that beauty inspires hope and empowers happiness for all – was held on 26 September 2022.
Officiated by Shiseido Travel Retail President & CEO Philippe Lesné and Jewel Changi Airport Devt. CEO James Fong, the commemorative event reinforced the joint commitment between Shiseido and Jewel to create an oasis of peace and extraordinary experiences amid Jewel’s diverse retail, dining and play offerings for visitors and locals to rest, recharge and rejuvenate.
With over 2,000 trees and palms and over 100,000 shrubs spanning 21,000sqm within the development, Jewel is located at the gateway to Singapore for many international visitors and its design mirrors Singapore’s reputation as a City in Nature. Inspired by the deep appreciation of nature in Japanese culture, the interactive SENSE art installation at the Shiseido Forest Valley west trail – created in collaboration with renowned international art collective teamLab, invites visitors to indulge their senses of sight, sound, smell and touch in an immersive environment.
Shiseido Travel Retail President and CEO Philippe Lesné said, “As we celebrate Shiseido’s 150th anniversary this year, we are pleased to extend this important partnership with Jewel Changi Airport in Shiseido Travel Retail’s home base of Singapore.
“We take pride in having our flagship brand embedded in Jewel’s beautiful landscape, and we see the renewal as an affirmation of our shared values in integrating nature, design and technology to create experiential spaces of harmony, joy and new energy for communities. Through the strong collaborative spirit with Jewel, I am confident we can do more together as we look to the future.”
Jewel Changi Airport Devt. CEO James Fong said, “Jewel has always sought to provide our visitors with a delightful experience through our offerings, whether to refresh the weary traveller or energise the local visitor. Such offerings can be brought forth through partnerships, and particularly, the one that we continue to have with Shiseido Travel Retail, where we share the same belief in striving for innovation.
“Amid the strong show in the number of visitors at Jewel over the past months, where Jewel’s footfall to-date is trending at more than double that of the same period in 2021, we are excited to work with Shiseido Travel Retail on other interesting initiatives to roll out at the Forest Valley.”
