CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for October covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- October 2023 shows month-on-month position movements from the September Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches October 2023
1. Moutai Feitian 53%
2. The Macallan Quest
3. Johnnie Walker Gold Label Reserve
4. Hibiki Suntory Japanese Harmony Master’s Select
5. Hennessy XO Giftpack
6. Hennessy VSOP
7. Choya Extra Years
8. Rémy Martin XO Excellence
9. Wuliangye Crystal
10. Martell XO
11. Kweichow Moutai Legendary Libai giftbox
12. Suntory Yamazaki 12 Year Old
13. Suntory The Yamazaki Distiller’s Reserve
14. Martell Cordon Bleu
15. Johnnie Walker Blue Label
16. The Macallan Sherry Oak 18 Year Old
17. Martell Chanteloup XXO
18. The Macallan Concept No.3
19. Remy Martin Louis XIII
20. Hennessy X.O Year of the Rabbit 2023 Limited Edition
At a glance: Makeup
- October 2023 shows month-on-month position movements from the September Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches October 2023
1. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
2. YSL Touche Éclat Glow-Pact Cushion #B10
3. Tom Ford Eye Color Quad Eyeshadow Palette #04
4. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
5. Giorgio Armani Lip Maestro #405
6. Nars Light Reflecting Setting Powder
7. Dior Addict Lip Glow Color Awakening Lip Balm #001
8. Lancôme Absolue Fluid Foundation #100
9. Estée Lauder Double Wear Stay-in-Place Makeup #17
10. YSL Vinyl Cream Lip Stain #416
11. YSL Youth Liberator Fluid Foundation
12. YSL Rouge Volupté Shine #46
13. Albion Elégance La Poudre Haute Nuance #01
14. Chanel Poudre Universelle Libre Natural Finish Loose Powder #10
15. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion
16. Hourglass Vanish Airbrush Concealer
17. Dior Addict Hydrating Shine Lipstick #740 Saddle
18. Giorgio Armani Lasting Silk UV Foundation #02
19. Tom Ford Lip Color #16
20. Chanel Les Beiges Eyeshadow Palette
At a glance
- October 2023 shows month-on-month position movements from the September Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches October 2023
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
3. La Mer The Treatment Lotion 150ml
4. Clarins Double Serum Complete Age Control Concentrate
5. Clé de Peau Beauté Correcting Cream Veil
6. La Mer Crème de la Mer
7. Lancôme Advanced Génifique Youth Activating Face Serum
8. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
9. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
10. Guerlain Youth Watery Oil No Color
11. La Mer The Eye Concentrate
12. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
13. SkinCeuticals Phyto Corrective Gel
14. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
15. YSL Pure Shot Night Reboot Serum
16. Kiehl’s Ultra Facial Cream
17. SK-II Facial Treatment Essence 330ml
18. Lancôme Absolue Revitalizing & Brightening Soft Cream
19. CPB Softening Cleansing Foam
20. Estée Lauder Micro Essence Treatment Lotion with Bio-Ferment
At a glance
- October 2023 shows month-on-month position movements from the September Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches October 2023
1. Chanel Coco Mademoiselle edp
2. Tom Ford Oud Wood edp
3. Le Labo Santal 33 edp
4. Chanel Gabrielle edp
5. Chanel Gabrielle Essence edp
6. Jo Malone London Wood Sage & Sea Salt edc
7. Chanel Bleu De Chanel edp
8. Chanel Bleu de Chanel Homme Spray edp
9. Hermès Terre d’Hermès edt
10. Bvlgari Pour Homme edt
11. Giorgio Armani Privé Thé Yulong edt
12. Chanel Coco Mademoiselle Intense edp
13. Byredo Rose of No Man’s Land edp
14. Tom Ford White Suede edp
15. Dior Sauvage edt
16. Dior Miss Blooming Bouquet edt
17. Chanel Chance Eau Fraiche edt
18. Chanel Gabrielle Hair Mist
19. Tom Ford Soleil Blanc edp
20. Diptyque Fleur de Peau edp
At a glance
- October 2023 shows month-on-month position movements from the September Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches October 2023
1. Ferrero Rocher Box 375g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Tower Napolitains Medium 450g
4. Godiva Gold Ballotin Box 290g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
7. Lindt Excellence Dark 85% Cocoa 100g
8. Ferrero Rocher Collection 24pc
9. Godiva Gold Ballotin 19pc 203g
10. Lindt Mini Pralines Box Gold 155g
11. Lindt Lindor Tube Milk 400g
12. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
13. Lindt Excellence Dark A Touch of Sea Salt 100g
14. Lindt Swiss Thins Dark 200g
15. Lindt Excellence Orange Intense Dark Chocolate Bar 100g
16. Toblerone Tiny Milk Bag 272g
17. Godiva Milk Chocolate Assortment G Cube 175g
18. Godiva Prestige Biscuits Collection Milk Chocolate 100g
19. Cadbury Nibbly Fingers Pouch 320g
20. Lindt Tablet Gold Bar Milk 300g
At a glance
- October 2023 shows month-on-month position movements from the September Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches October 2023
1. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
2. Cartier Ballon Bleu de Cartier, 28mm, steel
3. Cartier Tank Solo Small Model, quartz movement, steel, leather
4. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
5. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink dial
6. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42mm
7. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, diamond
8. IWC Portugieser Chronograph
9. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
10. The Longines Master Collection 42mm, automatic, stainless steel case and strap
11. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
12. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
13. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
14. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, Oyster bracelet
15. Jaeger-LeCoultre Reverso One, monoface, stainless steel
16. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel
17. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
18. Omega Constellation Quartz 24mm, steel/gold
19. IWC Portofino Automatic, stainless steel, self-winding, 40mm
20. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel and yellow gold, Olive-green diamond-set dial
At a glance
- October 2023 shows month-on-month position movements from the September Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches October 2023
1. Louis Vuitton CarryAll MM
2. Louis Vuitton NéoNoé Rose Poudre
3. Louis Vuitton Diane satchel, monogram canvas
4. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black
5. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
6. Louis Vuitton Neverfull MM Beige
7. Louis Vuitton Multi Pochette Accessoires, Kaki
8. Louis Vuitton Speedy Bandoulière 20
9. Louis Vuitton Boulogne Black
10. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
11. Chanel Classic Handbag, lambskin, black
12. Louis Vuitton Pochette Accessoires
13. Loewe Mini Puzzle Bag in classic calfskin, Tan
14. Louis Vuitton Speedy Bandoulière
15. Gucci GG Marmont matelassé mini bag
16. Louis Vuitton Onthego MM Tote Giant Monogram Canvas
17. Louis Vuitton Cannes Monogram Reverse Canvas
18. Louis Vuitton Noé BB Monogram
19. Louis Vuitton Pochette Métis Monogram Reverse Canvas
20. Celine Small Bucket in Triomphe Canvas and Calfskintan, Tan
At a glance
- October 2023 shows month-on-month position movements from the September Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches October 2023
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Tiffany T Smile Pendant, rose gold, small
5. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
6. Cartier Love bracelet, rose gold
7. Cartier Love wedding band, rose gold
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Cartier Love bracelet, SM rose gold
10. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
11. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
12. Bvlgari B.zero1 Necklace, rose gold, diamonds
13. Cartier Trinity Ring, small model, 18K white, yellow, rose gold
14. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
15. Cartier Love bracelet, 4 diamonds, rose gold
16. Van Cleef & Arpels Vintage Alhambra pendant, guilloché 18K white gold
17. Bvlgari Divas’ Dream necklace, rose gold, diamond, carnelian
18. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
19. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
20. Bvlgari B.zero1 Necklace, rose gold
