INTERNATIONAL. Nominations have re-opened for ‘The Moodies’ – the airport-specific digital, mobile & social media awards.
The Moodies (now in their third year) cover digital, mobile and social media activities across airports overall,plus airport retail and food & drinks.
The Moodie Report Founder & Chairman Martin Moodie and Chief Creative Officer Matt Willey will lead the judging panel, together with other selected new media industry experts.
Entries close at 5pm GMT on Monday 30 November 2015. The winners will be revealed in early 2016.
This year’s awards had been on hold, due to negotiations over the buyback of Moodie International and The Moodie Report by Martin Moodie. With that business successfully concluded on 30 September (link), the nominations are now re-opened, with the awards also moving to a later slot to better reflect the best digital initiatives of each calendar year.
Existing entrants will have full access to their folders to amend and update entries already submitted (see below for details).
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Entry is via either self-nomination or judges’ selections.
To submit your nominations please email: matt.willey@themoodiereport.com and enclose the following details:
– Name of company
– Name of entry
– Which category are you entering?
– Your name
– Company
– Job title
– e-mail address
– Telephone
– Company website
Once a nomination is submitted, entrants will be sent an individual Dropbox folder for each entry, into which the submission can be uploaded.
Each submission should feature a textual overview of the nomination (no less than 400 words), including the thinking behind its creation and why it meets the criteria above. Nominations should also include supporting facts and figures and an overall review of the initiative’s success. Judges can only score each entry according to the information submitted, so try to be as descriptive as possible in your narrative (1,000 words maximum).
Any additional links, images or video are also welcome, including jpgs, PDFs, PowerPoint presentations, Word documents, Web links, Videos and png or gif files. Images must be high resolution (300 dpi).
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Last year the awards attracted over 150 submissions from around the world, and offered a fascinating overview of airport social and digital media excellence.
The criteria by which entries will be judged fall under six broad headings, making up the Moodie 100 scoring system, as follows:
Quantifiable impact
Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.
Customer engagement
Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.
Visual appeal
Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery, and excellence in execution.
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The announcement of the winners generated a big buzz across social media platforms, reaching nearly 720,000 people on Twitter |
Quality of content
The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.
Incentive to spend
How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.
Impact on the traveller experience
Today most travellers use mobile devices when they travel. The Moodies will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.
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Anthon Berg took the Best Use of Digital Media In-Store title for 2014 for an initiative which married physical technology with social media to improve the passenger experience |
