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The Wild Geese brand franchise will soon be extended to the rum, vodka, tequila and Cognac categories |
UK. Protégé International is expanding The Wild Geese Irish whiskey brand franchise into the rum, vodka, tequila and Cognac categories.
Other expressions are in the pipeline, increasing the range of products sold under The Wild Geese brand franchise.
The Wild Geese rum and Cognac collections are scheduled to launch by Christmas 2010, while the other products are due to be available in 2011.
Current rapid growth and expansion are a “natural evolution”, the company added.
Protégé International will be present at the TFWA World Exhibition next week (Stand number: Red Village K12).
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