SWITZERLAND. JT International will be creating excitement at its TFWA World Exhibition stand this year by offering visitors a chance to win a Honda CBR 600 RR motorbike in association with its Camel tobacco brand.
To celebrate its new partnership with the Camel Pramac Pons MotoGP team, JTI is offering the bike as the prize in a competition, which will be running on the stand from 23-27 October. Open to buyers, distributors and media, entrants will simply have to fill in a form on the stand to enter.
Four times world champion Max Biaggi will also be present on the stand on 25 October for autographs and photo opportunities.
The Camel brand has been the Title Partner of the Camel Pramac Pons MotoGP team since the beginning of the 2003 season.
“This partnership between an internationally famous cigarette brand and a team that has performed successfully in MotoGP over the past 20 years is a perfect match,” said JTI worldwide duty free marketing and sales director Henri Meimoun. “For duty free it gives us a superb opportunity to develop exciting new merchandising and promotional concepts both at trade and consumer levels. The event planned for TFWA World Exhibition is a perfect example.”
At the TFWA World Exhibition in Cannes the JTI stand will be located in the Marine Village.
